Helping You to Succeed: Domain
Creating a Great Domain Name
If you want to have an online presence,
then you will need to have your own website.
The first step is having the great domain
name:
DO have your domain name
communicate what you do... for example
laser-traffic.com says that this site is all about traffic
(getting online customers) quickly (like a laser).
Look around...
most domain names of the best online companies tell what
the company does.
DO keep your domain name short:
no more than three words or
characters: laser-traffic is in three parts: 2 words, one
character (-).
If a name you want is already taken,
you can add a dash (-)
to make it your own. That is how I got laser-traffic.com.
DO NOT use your own name
unless you are a celebrity or an
expert in your field as personal names are not easily remembered.
Give your domain name careful thought as - like your own name -
you will be living with it for the rest of your life online.
Benefits of a Domain Name
Domain names give you...
1- Your own online presence:
If you want to advertize your business
online with Google, Facebook, Bing, you have to have your own
website to give you credibility online.
2- Your own brand recognition:
Your domain name is a key part of
your brand. People will remember a GOOD domain name.
3- Your own email address:
Those who have an email address of
@hotmail.com, @gmail.com, @aol.com, or other free email domain...
look like newbies (those who are new/inexperienced) online
to more experienced users.
4- Your own targeted audience:
Your site will rank better on search
engines or in social media if your domain name is relevant to
the keywords (more on that later) for your niche. The better
you rank on search engines or in social media, the sooner your
potential and existing customers will find you and the more
you can add to your own email list.
Planning a Domain Name
So how do you come up with your own
domain name?
More importantly how do you come up
with one that your customers are likely to search for?
Simple, to find out what your target audience is looking for...
use a
"Keyword Tool".
Such tools will help you to craft the
best possible domain name for your particular niche.
Why? Every online search is an expression of your customer's
needs, wants, and interests. When you analyze the results of
such searches, you can better customise your domain name to
better reflect the interests of your customers.
Here are the best free Keyword Tools:
Google Keyword Planner
http://www.google.com/AdWords/KeywordTool
(targeting for Google advertizing)
Keyword Tool
http://keywordtool.io/
(goes beyond what Google offers)
UberSuggest
http://ubersuggest.org/
((goes beyond what Google offers)
Here is a highly recommended paid Keyword Tool:
Long Tail Pro
http://www.longtailpro.com/discount
Domain Name Availability
Come up with at least 5 domain names
that you like... and then check to see if that domain name is
available.
To check Domain Availability for free:
http://who.is/
http://www.betterwhois.com/
If the domain name you want is already
taken then there are some alternatives:
1- Alteration:
If you can put a dash between the words
and come up with a unique name, that is a great alternative.
2- Extension:
If you cannot get a .com, then you could
try another extension like .net, .biz, .org, .us, .int, .co, etc.
3- Broker:
Some of the best domain names are held
by brokers for sale. These can be a real bargain IF they are
exactly what you need for your business.
Here is a good place to buy a domain:
http://www.godaddy.com/Buy_Domain_Names
