Helping You to Succeed: Mobile
WHY You MUST GO MOBILE - Part 1!
If you want to have an online presence,
then you will need to have your own mobile friendly website.
Here is why you must go mobile:
* At the end of 2014,
the number of mobile devices exceeded
the number of people on Earth.
* Almost half a billion
(497 million) mobile devices
and connections were added in 2014.
* In 2014, mobile data traffic was
nearly 30 times
the size of the entire global Internet
in as it existed in 2000.
* Global mobile data traffic is expected to
increase nearly tenfold
between 2015 and 2019.
* Advertisers will spend
$64.25 billion world-wide on
mobile in 2015,
an increase of nearly 60% over 2014.
* Marketers spent
$4.4 billion on mobile advertising
in the US in 2012. That figure doubled
to $8.5 million in 2013 and then was $12.2 million in 2014 and
that figure is projected to be $31.1 billion by 2017.
WHY You MUST GO MOBILE - Part 2!
If you want to have an online presence,
then you will need to have your own mobile friendly website.
Here is why you must go mobile:
One in four online searches
is done on a mobile device.
40% of users that scan a mobile QR Code
will buy the product (QR translated means
"Quick Response Code": it is that barcode that mobile users scan).
68% of mobile users
use their device to look up a store address.
52% of mobile users
FIRST check the prices online to make
purchases.
91% of smartphone users
keep their phone on most of the time and
within arms length.
70% of all mobile searches
result in an action within an hour.
52% of mobile searchers
call the company they are researching.
47% of mobile users
are more likely to read online product
reviews.
The Challenges of Going Mobile!
Here are the challenges that mobile
presents:
* Screen Size:
The website that looks great on a 13 to 17
inch PC screen is bound to look awful on a 4 to 6 inch mobile
screen. Fonts that are small on a PC screen are microscopic on
a phone screen. Graphics that fill a PC screen mean that mobile
surfers must scroll up and down and side to side to see them so
they must look hard!
The problem:
Big screen sites just frustrate mobile
users and make them look elsewhere... like to competing mobile
friendly sites.
* Click Throughs:
The biggest problem with a mobile
unfriendly site is that small links on a PC are even smaller on
a phone. You WANT your customers to click your links and download
a free takeaway or opt-in to your list or BUY your products
and services.
The problem:
Hard to click links just frustrate mobile
users and make them look elsewhere... like to competing mobile
friendly sites.
* Low Rankings:
Search engines can penalize your site
by lowering it in the rankings if it is not responsive (meaning
it is not user friendly and does not create a good customer
experience) across all devices.
The problem:
Mobile users will not need to worry about
the mobile unfriendliness of your site... because your site will
be buried so deep in the rankings so potential customers will not
find you!
Responding to the Challenges of Going Mobile!!
There are THREE ways to respond to mobile:
1- Mobile Front-End:
You can keep your PC site the way it has
always been... and have your techs set up a "redirect" to a mobile
front end for your site. This redirect will detect the mobile
device and send the user to your mobile friendly front end.
Pro:
Better search engine rankings.
Con:
Duplicate web pages + maintenance.
2- Responsive Pages:
You can reformat your web pages into a
responsive format... which means that the web pages will automatically
adjust based on the device accessing them.
Pro:
One source of web page maintenance.
Con:
Pages never look great on any device.
3- Lowest Common Denominator:
You can format your web pages for mobile
and fill in the rest of the screen with a background related to
your theme. This is the approach taken at laser-traffic.com
Mobile screen range from 480-640 pixels wide (for viewing in
landscape mode).
Pro:
Easier maintenance + no duplication.
Con:
Background is very large on PCs.
