Helping You to Succeed: Landing Page
Your Online Business Card
Your Landing Page is your online
business card.
It is the home page (or should be) for
your site. The Landing Page should have these features:
1- Easily-Quickly Understood:
If the visitors to your site do not
KNOW in FIVE (5) seconds or less what your landing page is
OFFERING for SALE, then you will lose them. Ask people you
trust if your site passes this this "5 second" test: if not,
FIX this! Online traffic is what laser-traffic.com is about!
2- Matches Your Domain Name:
Your domain name, the headline of your
landing page, and what you are offering for sale should all
match. Laser-Traffic.com is about online traffic and what we
offer is the best in how to build online traffic to your
landing page.
3- Creative Congruency:
The text and imagery on the landing
page should match (as exactly as possible) the text and the
images that are used in the ad, link, or other creative that
brought the visitor to the page. The "swoosh" is everywhere
for Laser-Traffic.com
4- Big, Compelling Headline:
EVERY ONLINE BUSINESS NEEDS TRAFFIC!
This is a clear, concise, benefit-rich headline that tells
those who want to learn more about getting online traffic
laser fast that they have come to the right place on this
site (and they have!).
Your Online Landing Page
Your Landing Page is your online
business card.
So make sure you are clear about
your Branding!
1- Brand Image + Video:
A video on your Landing Page will help
to get greater conversions for your offer. Your video should
include a compelling image on the first screen of the video
to draw your visitor into watching it... and into signing up
for your list. That is why there is a video on our home page.
2- Brand Congruency:
Your logo and your background should
match your domain name, headline, and your main offer. The
logo for Laser-Traffic.com are beams of light hitting a target.
The background are envelopes with are recognized as a symbol
for email marketing. These communicate visually our brand
message of "Get Laser Targeted Customers!"
3- Brand Consistency:
Some people believe that you should
not put your logo on every single page of your site... but I
DO believe that. You should constantly remind your visitor of
where they are at all times.
4- Capture Email Signups Everywhere:
Some people believe that you should
not put your email signup box on every single page of your
site... but I do. For whatever you have to offer, you must
have many contacts with your leads... it is vital to get
signups for future contact.
Components of the Landing Page
When forms are a part of your the
Landing Page, the form should have these features:
1- CTA Above the Fold:
CTA is "Call to Action" that usually
asks the user to submit their email address. The email entry
box should be near the top of the page... meaning that the
user should NOT need to scroll down to find it (this is known
as "Above the Fold").
2- Custom Button Color:
The CTA button color should contrast
(NOT blend in) with the rest of the design element.
Red-yellow-orange buttons are highly recommended.
3- Custom CTA Button Text:
On the button, the usual text is
"Submit" but those who are not internet savvy may not
understand it... so use words like "Download Now", "Free
Instant Access" or "Sign Up" on the CTA button so that it
is crystal clear about exactly what action you want the
user to take.
4- Limited Form Fields:
Only ask for the basic information
that you need. Just ask for the email address and do NOT
ask for the name or any other information which would make
the person hesitate to give you your email address.
Compliance of the Landing Page
To make sure that you are compliant
with online advertizing sites like FaceBook and Google,
here are some "must have" items on
your page:
1- Contact Information:
You will get yourself banned from
FaceBook and Google (for sure) if you do not have complete and
accurate contact information on your site. This include your
offline street address, your phone number, and your email
address at a minimum.
2- Legal Notices:
You must have all of the following
kind of legal notices like:
Terms of Service (mandatory for all countries)
Privacy Notice (mandatory for all countries)
FTC Compliance Notice (mandatory for USA)
Anti-Spam Policy (mandatory for USA)
Earnings Disclaimer (optional - protects you)
Copyright Notice (optional - protects you)
DMCA Compliance Notice (optional - protects you)
Social Media Disclosure (optional - protects you)
Refund Policy (optional - protects you)
Just check out our at the end of each page!
3- Testimonials:
If you have testimonials on your site,
it is best if you have video or audio testimonials that list
the user's name. If you are have written testimonials, make
sure you keep original copies in case you are asked to prove
that they are genuine.
4- Enable Sharing:
If you are on social media, then add
share buttons (like for Facebook) to encourage
your visitors to like and share your site.
