Helping You to Succeed: Facebook Advertising
Facebook Advertising Statistics
Facebook Advertising is a
powerful tool! It delivers THE MOST targeted traffic to...
- 1.28 billion monthly active users on
Facebook
- Over 1 billion people use FB on a mobile device
- 1 in 5 minutes on mobile are spent on FB apps
This is made possible because on
Facebook...
- Users voluntarily submit their interests
- Users voluntarily submit their country
- Users voluntarily submit their age, gender, etc
- Other statistics about users are gathered by FB
(if they are a business, the browser used, etc)
which can help FB targets users for advertising
This means that Facebook can deliver
worldwide advertising online at costs that are pennies on
the dollar compared to traditional advertising.
- 75% of business brands promote on Facebook
- 1 million small businesses advertise on Facebook
- Average Facebook Ad cost per click: $0.27
- Lowest possible Facebook Ad cost per click: $.01
(yes I have personally achieved this result!)
Facebook Advertising Images
What is the most important
component of FB Advertising?
It is image: the IMAGE will make or
break your ad.
Here are some things to consider about
your FB image.
- Use the recommended size for your
image. The current size
recommendation for a News Feed ad (both Desktop and Mobile)
is 1200 x 628 px.
- Use a very simple but powerful
image: Your ad will be displayed
in various sizes. Your image must look as good in full size
(1200 x 628px) as it does on the very smallest Right Column
ad size (150 x 78px). The less busy your image is, the more
eye catching it is.
- Use an interesting, eye-catching
image: If your image is cool
enough, it will grab attention... remember that people come
to FB to be entertained not to be sold!
- Use bright colors that are opposite
to FB colors. Use red, orange,
yellow, green but avoid blue or black.
- Use sharp, professional images.
Blurry and obviously low resolution
images will make both your ad and your business look bad...
and the ad will not convert.
- Use the BEST quality image you can get.
You can get really excellent images
from Shutterstock.com for as low as $14. (Tip: for best results,
do a Google Search on images, look for one you like with a
Shutterstock number, and enter the number onto the Shutterstock
site).
- Do not use humans in your ads
unless you are targeting a certain
age-gender-demographic. It is better to use images of
computer because everyone can relate to them.
Facebook Ad Objective
What is the next most important
component of FB Ads?
It is the ad objective. FB offers
several options of which the most important ones are:
- "Send people to your website" and
- "Increase conversions to your website"
In essence, both of these are mainly lead generation
which FB ads are excellent at delivering.
To get the most out of your FB advertising,
if you choose either of the the above, here are some things
that you must do to get the most of your ad costs:
- Conversion Pixel:
This is code that Facebook creates that
you add to the page where you are sending visitors. This
allows FB to track the traffic to your site and to give you
information on the demographics of those visitors (which is
invaluable for future advertising).
- No Hard Sell:
Facebook does not like hard selling or
hard claims because its users are there not to buy anything and
FB wants to protect its users.
- Avoid Questions to YOU:
Facebook does not like ads to ask
personal questions (as in are you old-young-male-female-religious,
etc) and if you can avoid the word "YOU" in the ad that lessens
FB approval issues. Always remember that it is super easy to
get banned on FB (that happened to me once - it is hard - but
not impossible - to get that ban lifted like I did).
- Like Page:
Always include a Like button on your
ad. This gives you social proof from those who saw your ad
and like your page whether or not they visit your site...
this in turn attracts even more visitors!
- Language:
Make sure to select "English All" if
you cannot speak any other language.
- CTA Button:
You must specifically ask people to do
something in response to your ad (why pay for an ad otherwise?).
So must have a "call to action" (CTA) to ask them to do
something (like click or watch more). Facebook offers pre-defined
CTA buttons that you can use in your ads which compliments
your ad copy.
Here are some good calls to action:
Find out - Click here for FREE offer
Watch this - Sign up for FREE
Click here - Click here for immediate access
Download FREE ebook - Limited edition, hurry NOW!
Get [offer] NOW! - Register now and save $[XXX]!
Notice the absence of YOU or YOUR in these CTAs!
Facebook Ad Testing
What is the next most important
component of FB Ads?
It is testing your ad to see
does/does not what work.
1- Test your ad in the United States
(unless you have a preference) in
New York, NJ, Miami, FL, and Los Angeles, CA ONLY with a
very small budget.
2- If your offer is targeted to a
certain age, use that.Otherwise,
start testing ages 30 to 40.
3- Since image has the biggest impact
on your ad's performance, test
different images (keeping all the other elements the same)
to see how FB users respond.
4- Once you have a winning image,
next test different headlines
(keeping the image and everything else
the same) to see how FB users respond.
5- Once you have a winning image and
a headline,
next test the rest of the ad copy
(the text below the image).
6- When you have a winning combination
after all this (known as "split
testing"), that is the time to scale up and expand to more
targets (ages, countries, etc).
7- If you know who your competitors are,
you can target them using Facebook.
The more targeting you can test on, the
better FB users should respond to your ad.
REMEMBER to emphasize the benefits of
your offer, not its features.
When you see that your ads are not
working, stop them... and go back to the drawing board.
