532 Old Marlton Pike
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Email Marketing Terms Defined:
95% of Internet Marketers:
have and profit from their
own list of email subscribers. This is no different
than the "old school" list of customers for offline
businesses. This is because the business of any
business is getting customers (known online as traffic).
To succeed online you need to
know the following email marketing terms like..."lead
magnet giveaway", "squeeze page", "landing page",
"optin rate", "open rate", "click-through rate",
"autoresponders", "traffic", "tracking", "conversions",
and "single vs double opt-in" (explained next).
"Lead magnet giveaway":
When you signed up for this
list (subscribed is the official term), you received
a link for a download of a free ebook and a link to
a video. These are free giveaways which enticed you
to sign up to this email... thus making you a "lead"
and the freebies a "magnet".
When you subscribed to this
list, the page where you entered your email address
is officially known as a squeeze page because the
offer was so enticing that you willingly gave your
email address (it was "squeezed" out of you)!
After you have given your
email address, you are redirected either right away
or a few pages later... to the page where a sales
pitch is made. What makes it a landing page is
that it makes an offer for you to buy something.
When a subscriber has been
taken to a squeeze page and landing page, they have
a choice whether to give their email address or not
to do so. So if you had 100 visitors find your page
and 50 of them opted into becoming subscribers to
your list, this is a 50% optin rate.
"Double vs Single Optin":
Most email lists feature double
optins: where the subscriber enters their email address
and then has to click on a link in their email to
confirm their subscription. Many services requires
that you use Double Optin.
Of your 50 subscribers, if 25
of them choose to open your emails (and presumably
if they opened these emails they are reading them),
this is a 50% open rate. Average optin rates are 35%
and average open rates are 40%.
Of those who open your emails,
the best proof of their effectiveness are those who
have taken action to click through to your offer.
Click-through rates will vary based on the quality of
what you are promoting.
The daily messages sent to subscribers
after they optin to a list are known as "autoresponders". These are
follow up emails that are automatically sent by an email service.
is the stream of visitors to
your squeeze or landing page. There are two categories
of traffic: Free or Paid. Free traffic costs you time
to generate, while Paid traffic costs you money.
is the process of finding out
how well you are doing every step of the way.
These are statistics about optin rates, open rates,
and click-through rates. Tracking is the way to know
what is and what is not working in your sales
process ("sales funnel").
From the first page where the
visitor optins into your list to the last page where
the prospect becomes a customer by purchasing a product
from you, this process is the sales funnel.
By now, you are wondering where
the money is... it is here. Those who buy are
"converted" from visitors-prospects to paying customers.
Here is where the money in the list is.
Email Marketing Tips:
Only half the conversions are
made with the initial presentation of the offer. The
other half is made by the follow up autoresponder
emails like this one. That is why they are important!
Plain text emails are "old"
school while HTML emails are used by most serious
Internet marketers. Not only do HTML emails look
better, they come with links under text like "click
here" which makes it easier for your prospects to
visit your page and for you to track those visits.
Day of Your Email:
Never send emails on Saturday
and Sunday or on major holidays in the US and around
the world. Why? People are busy doing something else...
and are less likely to read that email you are paying
to send... so save yourself money.
Timing of Your Email:
A recent study showed that
the best times for sending your emails are from
3pm to 4pm US Eastern Standard Time. This catches
the United States in prime time and good timing for
the United Kingdom and Australia to get your emails
The best places to locate
offers are JVZoo, the Warrior Forum, and ClickBank.
Since you have a list, you will want to keep on
offering high quality products to your list:
it is win-win!
The safest way to do this
kind of email marketing is where you have your own
domain (like laser-traffic.com) where you must have
legal notices like "Terms of Service" and "Privacy
Policy" as well as your contact information to
When people enter their email
address and optin to your list, this is a low
committment activity. This means that they will
easily change their mind... so unsubscribes will
happen no matter how good a job you have done all
along your sales funnel. So do not take unsubscribes