Helping You to Succeed: Videos
WHY Videos? The Statistics
If I were just staring online
today, I would create a video before I created a website...
why? Studies have shown that:
59%:
would rather watch a video than
read a web page. Of those who watch a video: 65% of
click through to either visit site or call for more
information and 50% of that 65% click through to make
a purchase (Forbes Insight).
1.8 Million Words or 3,600 typical
web pages:
which is the value of one minute
of video (James McQuivey, Forrester Research).
100 Million Internet users:
who watch online video each day
of any kind, including those which sell products
(Video Brewery).
Number One Search Engine:
is Google now but YouTube is
projected to pass it as videos are becoming more popular
(various sources).
This is in addition to the fact that the SAME video looks
great across DIFFERENT devices (mobile, PC, or tablet).
The good news is that there is great video software out
there to help you to create a video in a matter of hours
for less than $100!
The Types of Videos
Before investing in video software,
the question to ask is which kind of video do you want?
Selfies:
Most phones and laptops come with
cameras where you can record yourself for no futher cost.
The good news is you can get started right away. The bad
news is the video usually looks and sounds cheap because
the lighting is too bright or dark and the sound is drowned
out by background noise.
Slideshows:
These are a series of "info slides"
which convey your message much like a Powerpoint presentation.
The good news is these can be created with common software
tools (like graphic editors). The bad news is they look
common and are less eye-catching than motion videos.
Motions:
These are videos in motion like
those that sketch (with hands that look like they are
drawing your message) or animated characters (that look
like cartoon characters who are delivering your message).
The good news is - if done properly - they can give the
right image for your business. The bad news is they are
costly, time consuming, and - if done poorly - can make
your business look bad.
So, if you are starting, which one
should you choose?
If you are a polished and professional presenter, then do
a selfie.
If you are just getting started, then do a slideshow.
If you have some experience with selfies and slideshows,
then it is time to go into the motion picture business.
The Best Marketed Video Software
Now that you are excited about
creating your first video, what software will you choose?
The ones which are best marketed
online are:
Easy Sketch Pro:
This is sketch software and it can
turn any graphic into an SVG (Scalable Vector Graphics)
which allows that graphic to look like it is being drawn
into existence. Plus it comes with SVGs that are being
updated all time... for free just for buying it. The bad
news is (why I cannot recommend it) is that it is "square"
and not "rectangular" and so looks horrible on YouTube
and Daily Motion.
Video Maker FX:
This is slideshow software and if
you want to learn how to make videos then this is the
place to learn it. It is so easy to use that a complete
beginner can start and crank out a video in less than an
hour. The bad news is (why I cannot recommend it) is that
it does not precisely synchronize the voice track with the
slides so that it sounds off when you play back the final
product.
Why do I tell you about these?
Because they are everywhere online... and their users only
discover these truths... too late.
The Best Video Creation Software
The winners are...
Wondershare Video Editor
http://www.wondershare.net/ad/video-editor-win/
First of all, you can try it with
a free download and try it before you buy it! It is VERY
easy to use. It excels in importing media (like graphics,
music, and even other videos). It allows precise
synchronization of voice and music. It can export is a wide
variety of formats. The only downsides are that you must
mix voice and music in another software. The worst is that
the files are huge because the compression is not the best
but... I simply will not use anything else... this is it!
Explaindio
http://explaindio.com/
The good news is this is THE only
software out there that combines selfies, slideshows, and
motions all in one video. The better news is that plugging
into this ezine list gets you news and discounts on leading
edge products (I recovered the cost of Explaindio just with
these discounts). The bad news is this needs more work...
