Helping You to Succeed: Infographics
WHY Infographics? The Statistics
Infographics? Most likely you have seen
them without knowing their official name.
Infographics
are those cool images which are full of
statistics with pictures that can be quickly consumed and easily
understood.
For example, did you know that?
99%
of all sensory information is filtered out
by the brain almost immediately... and infographics are NOT in this 1%.
Why?
90%
of the human brain is devoted to visual
processing so graphics are easily understood.
60,000 times faster...
is how visuals are processed by the brain
compared to text so graphics are quickly understood.
WHY Infographics? Their Marketing Power
Infographics? Here is their power to
get your message across:
800%
is how much infographic searches have
increased over the last three years.
45%
more users will click on a link which
features an infographic.
30%
of users clicking on an infographic are
likely to share it with others.
93%
of Facebook posts are photos because they
get the highest response... and on FB infographics are treated
as photos.
What Infographics Contain
Infographics? Here is what they include:
Cool, eye catching pictures that capture
the essence of your message.
Short bytes of information which convey the specifics of your
message.
Numbers, Percentages, and Statistics which prove your message.
This is best if they come from studies from respected authorities
(if so, include the source).
Your web address and other contact information.
Your logo and other brand messaging.
480 to 640 pixels wide is best for viewing on mobile devices.
Infographic Design Samples
Infographics?
To understand them properly, below are
some links to some professionally designed infographics
that I have used:
GRAPHIC SLING: Infographics Business
http://graphicsling.com/infogfxbiz
GRAPHIC SLING: Infographics Motivation
http://graphicsling.com/infogfxmotivation/
Here is one of my Infographics:
