Helping You to Succeed: Google
Join the Google Revolution!
So you have a website but how do you get
it seen by your customers? Start by advertising on Google!
Google rakes in 33% of all online ad revenue.
(38.6 billion out of 117.6 billion).
Average click-through-rate (CTR) for a Google ad is 3.16%.
Ad first in the search has an average CTR of more than 7%.
Over 1.2 million businesses advertise on the Search Network.
Over 1 million businesses advertise on the Display Network.
Online marketing is 54% successful at generating leads.
300,000 mobile apps currently serving Google Mobile Ads.
33% of all Google search clicks are generated through mobile.
70% of mobile searchers call directly from Google Search.
Businesses make an average of $2 in revenue for every $1
spent on AdWords.
Are you ready to join the Google Revolution?
Why Advertise on Google!
1- Google is powerful:
It is like delivering your message to
just about every single person in China and India combined.
2- Google is fast:
You can access over 2 million websites
with just a few clicks... These are websites that have millions
of visitors a day, like the from NYTimes.com, to small websites
like laser-traffic.com.
3- Google is precise:
You target the exact audience that is
right for your business. You can control exactly where your
ads are showing up, on what websites, and best of all, at a
price you can aff ord.
4- Google is quick:
In just few hours, you can have your
campaigns up and running... but be careful... if you do not
target precisely enough, it can cost you a fortune - unless
you know how to make Google ad networks work for you.
Google Advertising Networks
Google breaks down their advertising
network into 3 different placements:
1- Search Audiences:
Your ad will only be shown to people who
are actively searching for your information, product, or services
online. These ads are based on searches for specific keywords.
These searchers most often are ready to buy. Your ad is shown at
the top of the search results and it will look like a text link.
2- Contextual Audiences:
Your ad will only be shown to people who
are reading an article on the topics they have
searched for. Your ad is shown beside the
article or it is included inside the article's
content and it looks most often like a text
link related to the article's keywords.
3- Display Audiences:
Your ad will be inside a box and it will
look a traditional ad with colorful text and pictures and will
be shown on the top or on the side of the article depending on
the placement that advertiser has paid for.
Beware Google Advertising DEFAULTS
The defaults in Google advertising are
setup to maximize their profits meaning that this maximizes your
cost.
Here are some hidden defaults to look
out for:
1- Default: Your ads will run across all
three networks at the same time.
Yet successful advertisers will always
have different ads for each of the 3 networks and so should you
(start with Search).
2- Default: Your ads will run from when
you start your campaign but not all time periods perform equally
well.
Make sure to run them on days proven to
perform well. For what these days are, you can get the email
calendar by clicking here.
http://www.laser-traffic.com/worldata.pdf
3- Default: The broader your keywords, the
quicker your ad budget will be run through.
The more specific you are, the better you
can manage your costs. Otherwise, your ads will show up on keyword
searches that are not relevant and you will waste your ad budget.
