Helping You to Succeed: Twitter
Why should you care about Twitter?
Twitter Delivers Traffic
Twitter delivers highly targeted traffic to...
- 1 billion registered users
- 316 million active registered users
- 550 million users have tweeted once
- 117 million users tweet monthly
- Saudi Arabia is the most active country
Twitter has become the fastest way to break news,
especially if you are a brand or a celebrity with lots of followers.
The good news
is that you can get your business noticed fast...
the bad news
is that your Tweets will disappear in the
cyber-wind faster than the speed of light unless you actively manage
the process of tweeting your brand messages.
The best way to succeed on Twitter is...
1- Clever Background:
On Twitter, your brand is your cover photo.
A perfect picture is worth a thousand tweets. You want your page
image to be memorable, engaging, inviting, and highly relevant.
It is worth investing in a professional stock photo from a paid photo
site to communicate your brand message.
2- Be Entertaining:
50% of your tweets MUST be entertaining content.
Tell people key facts about the topic of your niche... that will
interest them. INTERESTING is the key word here: if your tweets are
self absorbed, trivial, or selling too hard, you will fail.
3- Be Generous:
Twitter users know that if there is a shortened
link (from tinyurl or bitly) that you are going to link to your site.
So when you tweet your link - it must be 50% or less of your tweets.
GIVE your followers a reason to click your link... like "get your free
ebook" or "watch the free video" so you can get Twitter traffic.
4- Respond to Comments:
If your tweets are considered out of line in
the "Twitter-sphere" (other tweeters) you will get told about it.
Be sure to respond to comments by being genuine and by adjusting what
you are tweeting based upon follower feedback.
The best way to get followers on Twitter...
1- First 1,000 Followers:
Until you have 1,000 followers, just tweet
content to attract a base of followers organically.
2- Follow Others:
The best way to get your followers is to follow
others... but be sure to only follow those who have shown interest in
your niche or in your topic.
3- Avoid Spam Software:
Do not use software to scrape leads from Twitter.
This never works well... and it identifies you as a spammer. This
poisons your brand... which is the opposite of what you want to do.
You want organic, loyal Twitter followers.
4- Due Diligience:
To use Twitter as a marketing platform, it will
take at least one year of working three hours per day. So this is for
advanced marketers who already have their message out there on other
social media platforms.
Twitter: Advanced Long Term Strategy
If you want to start the process of getting
established on Twitter, here is one place to start:
Hummingbird for Twitter!
Hummingbird is the automated solution to gaining more followers.
Remember that: your credibility on Twitter
is directly related to the number of people who follow you.
Getting followers just plain takes time.
If you want to market on Twitter, then take
the time to give out free content and just build up your follower base.
Start out by composing 200 tweets
and use them see how well Hummingbird performs
for you... and then decide if your business is the kind that can
succeed on Twitter.
Yet beware automated tweets... because Twitter
can ban you for spamming tweets.
To be honest, in my opinion, Twitter is too
much work for too little benefit for those marketing a small business
online. It is best for Fortune 500 companies.