Helping You to Succeed: Photo Sharing
Why should you care about Photo Sharing?
Facebook is credited with the photo sharing
craze (by Harvard Business School) because
its Timeline layout emphasizes photos. 93% of FB User Engagement is
Photos!!
Photo sharing has become popular because:
1- Businesses can cash in
on the highly targeted, free traffic that is
created by the big photo sharing sites - Instagram, Pinterest, Tumblr
- as well as Facebook.
2- The ease of taking and sharing
catchy photos on the free sites... and the
fact that they can go viral and advertise your business... for free.
3- That photos can be encoded
with all the relevant keywords (both in the
filename and in the meta data) so they get your site ranked higher
on the search engines.
4- The fact that graphical images
(like infographics and photos) look the same
across all browsers... and are not dependent upon the changing
requirements of HTML and Wordpress for how they are displayed.
5- Photos take up less space on servers
and can be consumed immediately unlike videos
which take time and prolonged attention to convey your message.
Why should you care about Instagram?
It delivers highly targeted traffic to...
- 300 million monthly active users
- 75 million daily active users
- 70% of users are outside the US
- Fastest growing audience: young adults
- Fastest growing country: United States
Instagram is a mobile photo-sharing and
video-sharing platform. Instagram allows
photos and videos to be shared across Facebook, Twitter, Tumblr, and
Flickr directly from a mobile phone.
In 2012, Instagram was bought by Facebook.
In 2015, Facebook supports placing ads on Instagram directly through
Facebook so make sure you select it as an ad source.
If you have a cool photo for your business
that you believe has the potential to go
viral, share it on Instagram.
To get started, all you need to do is get the
Instagram app and start uploading.
Wiki How has a tutorial
about how to setup and share content on Instagram.
My advice:
you can only use Instagram from your phone which
I find is a pain! You cannot do anything on Instagram on your PC except
advertise on it through Facebook. If you want to do Instagram, it is
best to get software that will post for you.
Why should you care about Pinterest?
It delivers highly targeted traffic to...
- 73 million daily active users
- 500,000 business accounts
- 47% of users buy from a Pinterest post
- 67% of content is from a business website
- Fastest creation of 10 million unique users
Pinterest is an image based social network
meaning that all you can upload to this site is
pictures (photos, graphics, infographics).
Pinterest continues to be fastest growing social
site. Partly why this has happened is that
there is "Pinterest for Business".
All business owners need to do is install a browser
extension which allows the upload of their
pictures directly from their website into Pinterest... this could not be
easier.
Better still,
you can organize your content into "boards" of
related "pins" (pictures that you upload) making it easy to find.
Best of all,
when new users join Pinterest they are asked
to follow 5 keywords.So this helps Pinterest
know about your own interests and serves up your board to others who share
them.
Wiki How has a tutorial about how to setup and
share content on Pinterest.
My advice:
get a Pinterest account now! It has an easy to
use interface and great support. It allows you to organize your content
easily and effectively. It has a great search feature so that others can
find you easily. If you are posting any photos on Facebook, Pinterest
will better organize them. I love Pinterest!
Why should you care about Tumblr?
It delivers highly targeted traffic to...
- 420 million registered users
- 217 million registered blogs
- 199 million monthly visitors
- 113 million posts per day
- 99 billion posts annually
Unlike Instagram and Pinterest, Tumblr is more
than a photo sharing site. Like Facebook, there are many other things
you can do... although photos are the
most popular Tumblr posts.
Here is what you can do on Tumblr:
Photo Post:
single image with a brief description.
Video Post:
embedded video from any site (YouTube).
Audio Post:
single .mp3 file (music track, podcast).
Text Post:
this can be plain text or HTML formatted.
Quote Post:
short saying with crediting of its origin.
Link Post:
link to a page on an external website.
Chat Post:
shares a portion of a conversation.
Wiki How has a tutorial about how to setup
and
share content on Tumblr.
My advice:
Tumblr is a hot mess. Its interface is hard to
use. It blows up your photos to huge proportions. I think it is a much
better video sharing site even though Tumblr's claim to fame is photo
sharing. Have a presence there but... do NOT invest huge amounts of
time on Tumblr.
