Helping You to Succeed: LinkedIn
Why should you care about LinkedIn (In)?
It delivers highly targeted traffic to...
- 107 million In users in the US
- 97 million monthly unique visitors
- 70% of users are outside the US
- In is the third fastest growing social site
- In works best Mon-Fri 9am to 4pm (US zones)
- In members have the highest income ($100k avg)
- In sends four times more people to your site
compared to Facebook and Twitter
Linkedin is a business-oriented social network
dedicated to helping professionals stay in contact
with their business connections.
LinkedIn connections are used by professionals
to market themselves by posting their detailed job
title and work histories. On Linked-In, members can search for a job and
find out more about potential employers and their contacts.
Yet LinkedIn is no longer just a resume posting site.
It has become an advertising site that reaches
LinkedIn's audience of highly affluent professionals.
About LinkedIn Advertising (LinkedIn Ads)
LinkedIn Advertising (LinkedIn Ads)
LinkedIn advertising (LinkedIn Ads)
is a tool for marketing any product, service,
or brand by or to small businesses and professionals.
LinkedIn Ads is a self-service tool
which allows its members to create and place
an ad for its products/services.
LinkedIn offers both personal and business
accounts. If you are a business, just
like Facebook, it is a great idea to get get a business rather than
a personal account.
LinkedIn Ads can be powerful because they allow
marketers to target their messages to specific business audiences.
Ads can be targeted to those with a specific
job title or function, to those working for a particular company, to
those working for a company of a certain size or location, and traditional
demographics such as age and gender.
About Passive LinkedIn Marketing
Here is "Passive LinkedIn Marketing":
* Free Profile:
Everything starts on LinkedIn by creating a
profile. From there, you build your connections and keep your account
updated. The goal is to get the attention of potential clients and
customers. This is all you do... passively.
Most people on LinkedIn use this passive approach
and it works because of LinkedIn's Search
- Gives you or your business exposure
to those searching for your products or services.
- Gets you relevant introductions
to other LinkedIn members/business connections
who you might not be able to reach otherwise.
- Displays your recommendations
(word-of-mouth testimonials about you and your
business) from other members on LinkedIn that will help others to do
business with you.
About Aggressive LinkedIn Marketing
Here is "Aggressive LinkedIn Marketing":
If you want to get LinkedIn to work for you more
actively, then this is the work you must do:
* Post Regular Status Updates:
List what you are are working on and who you
are working for (your target customers and clients).
* Participate in Groups:
Join groups related to your business and your
interests and then be sure to actively participate in the discussions
for increased exposure and as a demonstration of your personal expertise.
* Send Messages and Invitations:
to those in your network and to other group
members. Be sure NOT to be a spammer or a nuisance.
* Answer Questions:
if others ask you. If you can give good answers
to questions, this is the best way to show that you are an expert to
others looking for answers to the same problem.
* Pay for Results:
Consider upgrading to a paid LinkedIn membership
to get additional contact options and other benefits exclusively for
paid members. Then try LinkedIn advertising (look In's offers for free
LinkedIn Ads are a rather pricey option...
(at $2.50 to $3.00 a click) so start with other ad options first!